Event Brief
Special event chosen by senior-level marketing professionals who want to learn how the world’s top-performing brands use social media accounts’ management to drive ROI and enhance their public relations practices, The seminar series include events dedicated to corporate brand practitioners, first responders, government professionals, higher education marketers, and more.
Innovative Techniques for the management of organizations’ social media accounts in multiple sessions and panel discussions
Seminar Agenda – September 25, 2023
| 8.00am : 8.10am PT | Welcome remarks by summit Emcee |
| 8.10am : 8.40am PT | “Edutainment”: How to create content that informs and entertains |
| 8.40am : 9:10am PT | Social customer care: Going above and beyond to surprise & delight your customer |
| 9.10am : 9:30am PT | Break |
| 9.30am : 9:45am PT | Thought leader spotlight |
| 9.45am : 10.30am PT | Panel: Example of high-performing content, What worked & why |
| 10.30am : 11.00am PT | Develop & scale a paid social plan |
| 11.00am : 11.30am PT | Break |
| 11.30am : 12.15pm PT | Thought leader spotlight |
| 12.15pm : 12.45pm PT | “Ask an expert” Panel: How to operate at maximum output with a small team |
| 12.45pm : 1.00pm PT | Break |
| 1.00pm : 1.30pm PT | Using social media to support your lead generation goal |
| 1.30pm PT | End of day 1 |
Seminar Agenda – September 26, 2023
| 8.10am : 8.40am PT | Creators vs Influencers: How each can support social campaigns |
| 8.40am : 9:10am PT | Extracting and communicating insight s from social media data |
| 9.10am : 9:30am PT | Break |
| 9.30am : 9:45am PT | Thought leader spotlight |
| 9.45am : 10.30am PT | Speakers-led roundtable discussions |
| 10.30am : 11.00am PT | Tips and tricks for creating effective video content |
| 11.00am : 11.30am PT | Break |
| 11.30am : 11.45am PT | Thought leader spotlight |
| 11.45am : 12.30pm PT | Panel: How AI can improve your efficiency as a marketer |
| 12.30pm : 12.45pm PT | Break |
| 12.45pm : 1.30pm PT | Nail & scale: Creating a social media test and learn strategy |
| 1.30pm PT | End of day 2 |
Seminar Agenda – September 27, 2023
Wrap-up and other Thematic Experts Sessions
Parallel Sessions
Introduction to Digital Marketing Panel Discussion
In this session, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse backgrounds of participants, seminars equip participants right from the basics of digital marketing.
Website Planning and Creation Panel Discussion
Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, the right seminar will teach you to create a website from scratch on WordPress.
In this session, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website.
Search Engine Optimization (SEO) Session
Search Engine Optimization or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the seminar; however, certain institutes’ teaching methods and support make it easier for participants.
In this session, you will learn about the various search engines and their algorithms.
Search Engine Marketing Session
Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the seminars will teach you how to carry out SEM activities via the Google Ads platform.
Social Media Marketing Panel Discussion
Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube, and more to drive traffic to a company’s website. In this session, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.
Content Marketing & Strategy Session
Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually impelling a profitable action. This session comprises exhaustive training sessions that delve into content marketing and its importance.
Web Analytics
Web Analytics is analyzing a website visitor’s behavior. In this session, you will learn how to track and analyze a website visitor’s actions via Google Analytics. Web analytics is the process of tracking the metrics of a website and interpreting the data to gain user insights.
Marketing Automation, Influencer & Podcast Marketing
Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently been picked up and are highly effective but are not offered by all seminars currently. Thus make sure to choose a seminar that includes these topics as they’re highly in demand today.
Executive Track – Managerial Skills & Strategies
Introduction to Agency
Here, participants learn agency skills and corporate communication skills. Before participants step into an agency, a seminar must give them a basic understanding of the horizontal and vertical management flow of information and reporting.
The Art of Pitching
To excel in the digital marketing field, you should know how to communicate your ideas to your client. Hence, participants must learn the art of pitching. The right seminar begins by teaching participants how to analyze a client’s requirements and then how to curate an appropriate plan. Besides this, participants should know how to effectively present their service plan with the necessary documentation.
Client-Oriented Strategy
As a digital marketer, you will create strategies for multiple clients, however, to make a strategy you should know your client first. Thus, seminars train participants to conduct complete market research for a client; studying a complete competitive analysis. Further, you will learn how to use their analysis to create a constructive service strategy.
Campaign Creation for Client
In this session, you will be trained to create a successful campaign for a client by mapping their requirements and then curating a specific plan to meet their objectives. You also learn how to execute your strategies through industry-level presentations and documentation.
Reporting and Evaluation
Here participants are trained to conduct thorough research on market plans. Further, you will draw valuable inferences from your research and test multiple solutions for the problem at hand.
Soft Skills
Interview training, resume building, presentation skills, advanced Excel and PPT skills, etc are some of the vital soft skills required by a student. Just like digital skills, these are equally important so that when you apply to a company for a job, you are up-to-date with the expected scope of work. The right digital marketing seminar will equip you with soft skills as well.