• Improve stakeholder engagement and relationship building skills• Assess
• Improve stakeholder engagement and relationship building skills • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders • Develop shared understanding of organisational mission, vision, values and business objectives • Use communication activities to win employees’ understanding of and commitment to change and transformation • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives
Leading Communications • Relational leadership: influencing and inspiring through relationships • Building trust & credibility: integrity, likeability & perceived expertise • Guiding stakeholder communications: interpreting strategic issues & providing strategic guidance • Inspiring, influencing and persuading through storytelling • Focus on the triple bottom line: economic, environmental & social performance Communicating during Change • Ethos and desire: communicating compelling visions that change corporate culture • Walk the walk, talk the talk: the leader’s role during change • Commitment from senior managers: creating a coalition of committed communicators • Transparent communications & reputation risk management Focusing Communication Efforts • Aligning communications strategy with business objectives • Structuring communications to support a high-performance culture • Delivering real benefits from communications: engaged audiences, effective organisation, improved productivity • Managing resources efficiently: people, technology & budgets Engaging Employees • Engaging & empowering employees: effective communications within organisations • Turning managers into effective communicators: capabilities, core competencies and performance • Engaging hard to reach employees: call centres, remote offices, field engineers, sales people • Helping new employees settle in and feel part of the organisation Brand Management • Corporate identity, image & reputation, vision, mission & values • Building competitive advantage and business through branding • Sharing the investment story: Investor relations and financial PR • The leader’s communication role during crises • Developing a personal action plan
Who Should Attend ?
Professionals and leaders who wish to learn more about the communication challenges currently facing their organisations and improve management of communications within their teams